You can't just throw a site up there and ignore it. If you do, it will
dwindle and die, unless you throw money at it. To keep it going under its own steam, you have to feed it with
a bit of attention now and again. Now, a site does need a little technical maintenance on occasion too, but
this page is focusing on just the maintenance that is necessary for content, and the reasons for
You'll want to monitor your site, and do the following repairs,
updates, and improvements:
1. Rules change. If AdSense rules change, or if search engine rules
change, you may need to adjust your content to compensate.
2. The world changes. If you provide information on a particular
topic, and the standards or expectations, or technology, surrounding that topic change, you may need to
update your articles.
3. People learn. You are likely to develop more expertise on your
topic as you work. You may find that you no longer subscribe to a theory that you thought was perfectly
reasonable a few months before, or that you now know a better way, or a caution, etc, that applies to
something you posted earlier. Update it, and you'll be doing your readers a favor.
4. New Resources may be available. You may wish to add
more resource links to individual topic pages over time as you discover new things that will help your
5. To get the best search engine traffic, add regular new content. This means, add a
page, or two, on a monthly basis, or at least, on a quarterly basis. This will keep the search engines
regularly indexing your site for changes, so that if you are also doing optimization, they'll pick up on THAT
too. Regular content updates gets people who come back, lists your site as more dynamic in the search engines
(they don't like abandoned sites), and if you write your own stuff, you can modify some of it for article
6. Periodically, check the links in your site. Especially if you use
content that someone else wrote. Make sure the site that the article links to is still safe and reputable.
The web is a dynamic place, and things change, so you'll want to make sure that the outbound links in your
site are not going to harm YOUR reputation. You should do this once every six months or so, or yearly at
Now, you can also follow your stats and see what people are using the
most on your site, and use that as a guideline for things to do more of.
There simply is no
comparison between a well maintained site, and one that has been abandoned. You'll get better
traffic, and better earnings if you keep it up to date and pay attention to what it needs