Looking to Choose a Domain Name for Your
Business? Here’s What You Need to Know.
You often hear people say that choosing a good domain name is absolutely important for both
online and offline businesses. The problem is that the term ‘good’ is a bit vague. What makes the name of a
domain good or bad? Let us take a look.
A lengthy domain name is a strict no-no. A short, simple website address like businessideas.com
is a lot easier to remember and to type into a browser than, say, a name like
ideastostartyourownonlinebusiness.com. So, keep it short and sweet. This is the first and foremost rule you
need to remember while choosing a name for your website.
A .com extension is the best choice for your website. Other extensions like .net, .info, .biz,
and .org are, to put it mildly, not worth spending your money on. While you can surely find a few successful
websites with the aforementioned extensions, a large majority of people still try ‘.com’ when searching for a
website. So, make sure you choose a good domain name with a .com extension.
If you have a website that sells homeopathic medicines, it is better to choose a name like
‘homeopathicremedies.com’ than a name like ‘alternativeremedies.com’. The former, as you can see, is a lot
more specific than the latter, which is more of a generic name. More importantly, it contains the keyword
that you are likely to use in your website copy again and again. It has a lot of SEO value. For small
business websites that depend on search engine traffic, this can be a huge bonus. So, try to choose a keyword
based domain name related to your niche.
The name you choose should sound professional. It should reflect what your business is all
about. Such a name can help you immensely in turning your business into a brand that your customers can
relate to and identify themselves with. So, avoid any name that contains the so called ‘cool’ terms that
sound unprofessional, juvenile, and amateurish.
Now that you know what a ‘good’ domain name is, let us take a look at a few important points you
need to remember while choosing one.
• Never buy names that contain trademarked terms like Microsoft, IBM, Yahoo, or Google. It could
get you into big trouble. They are trademarked for a reason. So, never touch them.
• When you register a very good domain name with a .com extension, it is a good idea to register
the same domain name with .net, .info, and .org and even the misspelled versions of the same name. It helps
people find your site easily and prevents your competitors from getting domain names similar to
• The right time to register a name is now. Even if you wait for a few days, or in some cases
even a few hours, someone else might take it and you might have to settle for the next-best-thing. So, once
you find a good domain name, register it immediately without any delay.