Multiple Streams of Income

Multiple Streams of Income

An AdSense site is the perfect foundation for building other types of income, but there are some rules about what may or may not work. Once you have a website though, it can be used as a springboard for many things if you choose.

Additional income streams which are compatible with AdSense may be:

  • Product or Service sales (controversial)   
  • eBook Sales   
  • Viral eBook Free Downloads (with backend sales)   
  • Affiliate Links   
  • Independent Ad Sales   
  • Other Types of Advertising Services (not context ads)   
  • Promotion for your other products or services.   
  • Membership Site Sales (no ads in membership area)   
  • Leads generation for MLM or Direct Sales   

First, there is the controversy over whether you should put more than one thing on your page - for example, product sales and AdSense on the same site. Some people say unequivocally no, others are less certain. I have my own set of guidelines.

I feel that if you use AdSense on a product or service sales site, you should be aware of the following issues:

  • You should make sure that the AdSense ads are an afterthought, and NOT a primary focus of the site. If your primary purpose is to sell product or a service, then it should be the primary focus of the site. Do NOT scatter ads in amongst your product offerings or service descriptions. Put the AdSense ads in the sidebar or page bottom ONLY, so that if someone comes into your site and does not find what they want, you at least make something when they leave. If your primary page purpose is something other than AdSense, then optimize the page for THAT, and leave the AdSense ads in out of the way places where people will only find them if they are about to give up anyway. Only optimize your pages for AdSense if that is your PRIMARY income focus for the page, and only optimize a page for ONE thing.   
  • My own testing has shown that AdSense on a product page, if it is only in the sidebar or bottom (out of the way of the product listing) does not hurt product sales of some types of items.  
  • You should never put AdSense on a page if you are selling product or services for an upscale audience. It will drive them away.   
  • Most customers will either find what they want on your site, or not. If they do not, they will keep looking. If they DO find it, the ads won't distract them unless they are obnoxious, in which case they lower the trust value of your business.   
  • You can build product pages, and informational pages, and you can use AdSense just in your informational pages if you want. This way you can use information to draw in potential customers, and earn a bit extra with AdSense.   
  • Don't overcrowd your pages with anything.   

Some people also say that you should never do more than one thing on a page - not even affiliate links. I don't have a problem with putting AdSense in logical areas, and having references for affiliate programs scattered in the content when appropriate. My affiliate links are not marketed through a banner ad, or as a single promotion on their own, but as an incidental reference when it is appropriate, in context.

I also sell advertising on my sites. For some of my sites, this is in addition to AdSense income, for some of them it is in place of it. When you do this, the two things you need to be on guard for are:

  • Do not overload your pages. Too many ads of any kind will lower your site quality.   
  • Do not use any other context served ads on the same page as Googles. You can use them in the same site, just not on the same page. This means that you CAN put banner ad services on your page if they rotate ads through, but if they key in on the content and serve ads based on keywords, you cannot.   

I have found that placing affiliate ads, or ads for your own products, or even other people's ads on your site can have a profound effect on your AdSense earnings, but ONLY if you use TEXT ads. Knowing this can give you a neat little tool to increase earnings from AdSense, while also bringing in other income.

See, with some sites, no matter how well you optimize them, Google has a hard time keying in on words that they have advertisers for. Google may zero in on words that are entirely unrelated to your topic - for example, on my diabetes site, there is a page about blood sugar "numbers", and Google serves ads for gambling - I cannot remove the word "numbers", and Google has advertisers for gambling sites that need placements more than they need placements for diabetes, so they snag those words and serve ads that have NOTHING to do with my site. That means that I earn nothing from those pages, because my audience is simply not interested.

I put ads into the site for Supplements, and for Natural Body and Bath products. Both are good items for the target market that my diabetes site reaches. But also, Google picks them up, because both are also very competitive markets, and there are a lot of advertisers who need space for them. I scattered those ads throughout my site, and within 48 hours, my AdSense earnings for that site tripled. Peripheral TEXT ads, became a means of targeting keywords better in the site, when I could not really do that with the content and stay on track.

Of course, this also means that if you put in irrelevant text ads, that Google will be influenced by those ads.

Check the Googles carefully if you are combining different types of revenue generation on a single page. You want to make sure that the Googles are not advertising things that are contrary to your purpose. Yes, they will ALWAYS have ads for your competitors! That is not the worry! You want to make sure if you are operating an anti-gambling site, that they are not advertising gambling. Or if you are advertising a site that talks about a controversial topic, that the ads are not all for the other side - it is a credibility issue, because some people don't quite get that those ads are NOT really part of your site, and they'll see that you have conflicting information on your site, which will hurt you.

The major thing about branching out with multiple things on a page is that you have to really decide what your primary goal is, and then set things up so that the goal is met. Arbitrary rules like "don't put more than one thing on a page" are meaningless, you really have to find your own way, based on your target market - many are very tolerate of ads, some are NOT - your goals, and your primary objective for the page.

Once you've built the site though, you have a tool that you can leverage for more income. Creativity, intelligence, and precise targeting can help you to leverage that site for more than just one kind of income.

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