What is a Niche
What Is It and Why Do You Need One?
It is a summary of the strategic, operational, and financial objectives of your
niche business. It contains a number of components including your business goals, target market, products and
services, monetization strategies, marketing strategies, and financial projection.
Why do you need one?
There are two reasons why a niche business plan is essential for your
1. A good business plan clearly states business goals and the strategies used to meet
those objectives. This written plan keeps the owners/operators focused. By periodically reviewing the niche
business plan, you can get a good idea of the progress you have made and stay focused on the business
2. A carefully drafted business plan is absolutely essential in order to obtain funds
from venture capitalists or financial institutions, or to find partners for your business. It explains how well you
are positioned in a market segment and what you plan to do to retain or improve your position. It is a written plan
documenting your vision/plan for this niche business. Based on this vision, investors or partners will decide
whether or not to participate in the business.
How to write one?
A niche business plan is basically a summary of your business and what your plans are
for making it successful. It should contain the following components.
The Executive Summary
The Executive Summary should be written last, after you have researched all of the
other aspects of your business plan. This is where you introduce your niche business website to people. You should
talk about the idea behind your niche business and your overall strategy.
Objectives is where you explain what you want to achieve by launching the website
and list your short term and long-term goals. You can, if you want, add a mission and vision statement as
This is a very important part of your niche business plan where you answer the
following questions :
Whom will your business serve? Who are your competitors? Is the niche hot or cold? Is
there potential for growth? What are your core keywords and what is their search volume? Will you be able to target
your customer base effectively using the internet?
Products and Services
Explain the products and services you offer. Instead of merely listing your
products or services, you should explain how you offer a solution to a specific problem that your target customers
face. You should also explain why your solutions are better than what your competitors offer.
In short, this section of your niche business plan should convince people that they
will get a substantial return for the time and money they invest in your business.
Monetization strategies is where you explain how you intend to monetize your
website and explain the strategies you intend to use to achieve your financial goals.
Marketing Strategies outlines where you explain how you will market your website
and attract targeted traffic.
The financial projections of your niche business plan is where you explain how
profitable your niche business could be. This section should highlight your estimated future earnings and explain
the method you used to arrive at the numbers.
No matter what type of niche business, a well-written plan is very important. As
they say, if you fail to plan, you plan to fail. So, make sure you draft a good niche business plan, this will
allow you to start your business off on the right track.