Privacy Policy

 Privacy Policy

What is a Website Privacy Policy?


It is a statement that explains how you intend to use the information collected from the people who visit your website. Whether you have a blog, website, or an e-commerce site, a clearly drafted privacy policy is one of the most important documents you should have on your site.


What is the need for a website privacy policy?


The people who visit your website have the right to know that the information they share with you will be used in a responsible manner. Moreover, people these days are extremely wary of sharing their personal information online thanks to the ever increasing number of spammers and scammers. So, unless you have a comprehensive privacy policy that clearly states how you intend to use the information you collect, people might be hesitant to share their details with you.


Most importantly, the FTC is pretty serious when it comes to consumer protection online. If you collect and use people’s personal information without a proper privacy policy, you could be sued or forced to pay a penalty. So, no matter what type of website you have, it is very important to have a website privacy policy.


What kind of privacy policy is right for your website?


It depends on your website. Remember – a privacy policy is basically a disclosure statement. It states how you collect information from your visitors and use it. It informs your visitors what kind of information you collect, how you collect it, how you use it, and how you store it. It also explains whether you share the information with third parties like banks, web hosting companies, and internet service providers. So, the right website privacy policy is the one that explains, in a clear and concise manner, how you gather and use information online.


What is the best way to draft a privacy policy?


There are a number of websites that offer free, downloadable privacy policies and terms and conditions documents for websites and blogs. While they are extremely easy to download and use, they are not unique. They may or may not outline your website’s policy on collecting and using information from visitors. This could be a huge problem as the FTC clearly states that a website privacy policy should describe the set of privacy guidelines that the site adheres to. So, the best way to draft a policy is to seek the help of an attorney who specializes in this subject.


Should privacy policies be changed according to the changes made to the website?


Yes, they should be. If you make any change related to data collection, storage, and use, you should change your privacy policy accordingly. A lot of people have gotten into trouble for not amending their website privacy policy in accordance with the changes made to their site. Moreover, the FTC also states that your website’s visitors should be made aware of the changes made. So, it is advisable to consult an attorney and make the necessary changes to your privacy policy prior to making any material change to your website.

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