Effective Social Media Strategies
Social Media Strategies for Business
Social media strategies are useful for starting a new company or growing an
existing business. They are particularly useful for increasing website traffic. By including links to your website
and various networks, you accomplish a couple of things.
Hopefully, you will get more visitors as your friends or family members click on the
links. Just as important is the boost it gives your search engine rankings to have back-links that lead to your
Your company’s social media strategies should involve all members of your team. It
is actually easier for small businesses to be successful with this type of strategy, because there are fewer team
In large companies, the various departments might not work that well together. The
departments might even be a bit competitive, thinking that their jobs are more important. They want to leave the
networking up to the advertising department.
While the strategy is often used as a form of advertising, it is not traditional
advertising. Every team member can have a Twitter or Facebook account. Every team member will have different
followers and friends. The more people that are contacted, the better the results will be.
It may be easier for small companies to focus on networking, but since there are
fewer team members, there will be fewer contacts. It’s important to remember that the key to success is spreading
the word about what your company has to offer.
The most effective social media strategies are understated. If you constantly send
out tweets or make posts about your company, even your close family members will stop paying attention.
No more than one post a day should be directly related to your company in most cases.
There are some exceptions. If you were having a big sale and running out of items, you might post a sort of
“Only 3 hours left!” “Only 12 more cases of energy drinks are left!” “Things are
going fast at these prices!” Those are some examples of single line posts you could use. Of course, you will need
to tailor them to reflect your business offerings.
Facebook and Twitter are not the only networks to consider using. They have become
two of the most popular, however. If your company does not have a Facebook page, you need to create one.
Using the social networks is easy. Kids can do it. The sites are designed to be user
friendly. Complete directions are provided by the companies.
Remember that social media strategies are not always successful immediately. It takes
time to build a following on Twitter. It takes time to make friends on Facebook.
It’s a good idea to focus on one network at a time…one strategy at a time. After you
have created a company presence on a couple of networks, it might be time to think about creating a newsletter. You
can include a link to sign up for your newsletter on your company’s website.
With time and patience, any social media strategies will work to drive visitors to
your website or business to your door. Just be sure to get everyone involved.