Comparing Social Networking Software
Social Networking Software for Business:
Social networking software is available from a number of companies including major
vendors like Cisco. The features vary greatly, as do the prices. There are even different types of programs for
The term social networking software is used to refer to programs that can be used
to build your own platform. You might want to compete with Facebook or MySpace by creating a new
Your platform could offer something different. For example, you might create a
platform that is strictly for kids. The portal might be easier to use or include a homework help option. The games
might be geared towards a younger crowd. Because of the popularity of the networks, it could be a highly profitable
Another idea would be to create a portal for your specific business field. A lot
of companies are doing that these days. The term is also used to refer to
programs designed to help businesses develop and implement social media marketing strategies. It is not 100%
necessary to buy a program for that purpose.
You and your team-members can start with the networks you currently use to keep in
touch with friends and family. You can create fan pages on Facebook or use Twitter to keep people updated about
what’s going on at your store today. Those are just a couple of things you can do for free.
The most expensive social networking software is the type that is used to build the
platforms. The programs are not that easy to use.
Someone in your IT department should be able to handle it, assuming you are a
business owner. Most techies would be able to use the programs, if they wanted to. The founder of Facebook created
the platform on his own without a special program.
The other programs start at a very low price. You can get them for free. You will
need to choose a program that includes code with which you are familiar. You can compare what’s available
Another idea that a lot of businesses are using is to create an RSS feed. The
feeds send out information to subscribers. You can create a post and have it sent to all of your current or
potential customers in a matter of minutes.
Some brands of social networking software include tools that will help you create
electronic newsletters. The newsletters will be sent out on a regular basis via email to subscribers, usually
There are some programs that include mailing lists. The value of the mailing lists is
questionable. In most cases, using a mailing list will get you stuck in the recipient’s spam folder. That’s a waste
of your time.
On the other hand, there are some targeted mailing lists that can be rented for a
fee. The people on those lists have expressed interest in receiving emails related to a variety of
Social networking software could be a good investment, if you are careful to select a
program with the features you need. Do some comparative shopping before you buy.