The Importance of Website Graphics and the Factors You Need
to Consider While Adding Graphics to Your Site.
Website graphics play a crucial role in improving the look and feel of your website.
The graphical elements on your site are the first thing that grabs the attention of a visitor. When used
judiciously, graphics can improve your site’s usability and make it look professional.
Importance of website graphics
People who visit a webpage for the first time do not read it from top to bottom. They merely scan
it to see if it is of any interest to them. If a page contains too many animated graphics and banners in different
colors, the visitor might find it unappealing and distracting and leave the site immediately. So, even if you have
high quality content on your site, you will not be able to increase traffic or
conversion rate if your site’s design is not user friendly. This is why you should be very careful about using
graphical elements on your website.
Theme based design
Your website’s graphical elements should always match the theme of your site. If you have an
affiliate blog to sell skincare products, an e-business site to sell office supplies, and a weblog to share your
interests with the world, you cannot use the same website graphics for all three sites. Depending on your niche and
your site’s theme, you should change the graphics accordingly.
User friendly design
website design should be neat and easy on the eyes. The background color, font color, images, content, and graphics
should blend well and look appealing to visitors. It will go a long way in increasing the amount of user generated
activity on your website.
Colorful yet classy design
When it comes to website graphics, one of the most basic things you need to know is that use
colors wisely. While it is okay to use color to highlight the important sections of a webpage, it is strictly not
advisable to use different colors for every single section of the page as it makes the page look cluttered and hard
to read. So, a gentle background color, dark font color, and a hint of strong, contrast colors to highlight the
important sections is a good combination for a webpage.
The text-graphics balance
People visit your site for information, not to marvel at the design. So, do not go
overboard with website graphics. Use graphical elements that blend well with the text. Use them judiciously to
break up the text and make it easy to read for visitors. Most importantly, use graphics only if you think it adds
value to your site. Do not throw it in just for the sake of it. Before you add a graphical element, you need to ask
yourself the following questions.
• Does it increase the site’s usability?
• Does it make the webpage look more appealing?
• Does it make the text easy to read?
• Does it prompt the user to take some action?
• Does it help highlight an important section of the page?
If you answer ‘yes’ to any of these questions, it means the graphical
element that you want to add to your site has a specific purpose. If you answer ‘no’, it means you are adding it
just for the sake of it.
Nothing slows down a website like the overuse of graphics. A page with tons of
website graphics will take forever to load and test people’s patience. I mean, what is the point of having a
great-looking website if no one is ever going to visit it? So, use graphics wisely and make sure your site loads
quickly. You should aim to build a webpage with the optimal text-graphics balance that visitors find attractive and